The FTC has recently introduced new guidelines to help protect consumers by asking website owners to identify when an endorsement or testimonial has been paid for whether it was by giving the product to the author for free or any other method of payment.
This website falls into this scope where the author is compensated if the visitor chooses to buy a product or service after clicking a link on this website taking them to that product or service's website.
The owners and authors of this website are happy to follow these guidelines and the spirit in which these guidelines were formulated. More information can be found at the FTC website.
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